Who We Are
GRO, meaning "grow" in Swedish, reflects our mission to fuel the journey of ambitious startups and scaleups. Founded in 2020 by Emelie Metscher, a seasoned strategic advisor with over 15 years of experience in management consulting and Chief of Staff roles, GRO offers a unique blend of strategic guidance and operational support.
Together with co-CEO Thomas Metscher, who brings over 20 years of expertise in investing and capital markets, we provide a powerful combination of knowledge and experience to help your business thrive.
Based in Zurich with long prior experience in London and roots across Sweden and Germany, we offer a blend of international reach and local understanding to navigate challenges and unlock opportunities. Driven by both passion and a results-oriented approach, we become an extension of your team, fully invested in your success.
GROwing Your Startup: Why a Chief of Staff can be a Game-Changer
In this article, Emelie Metscher, our founder, and a Fractional Chief of Staff (CoS), delves into the value of bringing in a CoS to support entrepreneurial founders and CEOs. She also highlights the advantages of a fractional CoS as a cost-effective and scalable option.